Logo Design Company in Gujarat
Logos are the face of the company and are the most prominent visible manifestation of the company. Logos provide the company with a unique brand identity with its graphical display which allows the customer to identify with the core brand of the company. In marketing and advertising materials, logos are a shorthand way of representing the company. Giving the company an easily recognizable visual symbol, the logos become synonymous with the name and brand of the company to the consumers. Since logos are chief visual component of a company, and appear on websites, stationery, advertising and business cards of the company, they should be unique and well-designed so as to contribute to the success of the business. While there is an array of colours, typography, and visual elements available, the logo should help in projecting some kind of information about the company. While service-oriented companies have circular logos to promote a sense of trust, tech companies and cutting-edge firms usually have angular logos to provide a sense of speed. No logo with cluttered graphical elements and inconsistent fonts looks good, so it is imperative to have a clear and precise logo that matches the brand of the company.
Importance of Logo design for Companies and Small Businesses
Since logos reflect the values and principles of the company, it is one of the most powerful marketing tools. Studies have proven that people recognise and relate to images faster than text. And a well-designed logo can reach the potential customers and communicate the worth of the company. It is imperative to have a carefully designed logo because-
- Logos create an image
- Logos solidify consumer loyalty
- Logos are powerful marketing tool
- Logos establish ownership
As the consumers come to trust a particular brand, it is more likely that they will respond positively when they encounter the logo, which leads to an increase in sales. A well-designed logo also implies a sense of professionalism when compared to substandard logos of competitor companies, thus swaying the consumers towards the company with a professional attitude. Small businesses often make the mistake of designing logos a frivolous chore, which causes their company to look unprofessional unskilled and not aptly resourceful. Since logo is the mental shortcut to the brand, a well-thought-out logo can reach the potential buyers and communicate to them the value and appeal of the company.
Professional and Custom Design Services Provided by Ingenious Brandcare
Good branding, along with a memorable logo, increases a company’s value, provides direction and motivation to employees and makes easier the business development part of work. And Ingenious Brandcare with its remarkable expertise provides a wide variety of logo designing services – Custom logo design, Corporate logo design, E-business logo designs, 2D and 3D logo design, Flash logo design, Banner design and Collaterals design.
LOGO DESIGN PROCESS AT INGENIOUS BRANDCARE
Our intricate process ensures that your logo design is a success.
Exploratory for Logo Design
Designing a logo for your business begins with the exploratory phase, where designers will present you with over 20 different logo designs to understand what logos you like and dislike stylistically.
Word Cloud for Logo Design
Designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will inspire the logo design.
Sketches for Logo Design
Designers will begin sketching illustrations by hand that are symbolic of what you want the design to represent.
Internal Review of Logo Designs
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team.
Client Presentations of Prepared Logo Designs
Our designers will put together a presentation for you and your team, showcasing the top 3 to 5 logo designs in black and white. Once reviewed, we’ll go back to the drawing board to tailor the designs to your feedback.
Colour Selection for Logo Designs
After selecting your favorite logo, we carefully think about the messaging your brand wants to communicate, and identify and test out colors aligned with those emotions.
Final Logo Design
Our team will work tireless with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.
BENEFITS OF A POWERFUL LOGO
Updating Your Brand
Eventually, all brands need to consider updating and redesigning their logo. Our designers can give your brand a refreshed look and feel.
Our designers work with you to modernize your logo, while still maintaining the traditional components that you and your customers value.
Rebrand Through Redesign
Redesigning your logo means you are inherently rebranding your business. An updated logo can say a lot about your company that your old logo wasn’t able to.
Improving Brand Growth
If you are not seeing the conversion rates you think your business deserves, changing something as simple as your logo can be exactly what your company needs.