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So what exactly is Online PR?

Online PR is an incredibly cost-effective way to market your business and brand to a wide audience. It’s really similar to traditional PR but rather than telling your story in newspapers and magazines it’s done through the medium of online channels. PR is about influencing people and gaining their trust rather than selling them a particular service or product. Essentially it’s the art of story-telling online using quality content. Online PR can be achieved through blogs, SEO (Search Engine Optimisation), Social Media and relevant websites connected to your line of business. It can be used to promote everything from new products and services to events and newsworthy stories. Managed well it can also help with reputation management for those “bad news” days.

The Online PR process

Your company’s Online PR strategy will depend very much on what your business does, your overall digital marketing goals, the story you want to tell and the people you want to hear it. As a digital PR agency, Ingenious Brandcare will work with you to build an Online PR strategy based on your business objectives and overall marketing strategy. We’ll produce relevant and engaging content which will be shared with bloggers, websites, columnists, influential social media accounts, directories and trade lists. If required, we can also put together entries for local and national awards. We constantly monitor everything we do enabling you to check the success of your online media campaign monthly.

Best Digital Online PR Agency in Gujarat, India

Why does your business need Online PR?

PR is vital to the success of any organisation. If done well it can gain you column inches on a wide variety of platforms achieving the type of publicity money simply cannot buy. News stories and articles are more credible, accessible and engaging than adverts and consumers read them with an open mind as opposed to adverts which they consider to be blatantly selling them something. Online PR can be used to sell products and services as well as generate interest in your brand and business. It can lead to requests for marketing partnerships including affiliate relationships, endorsements, sponsorships and can help position you as an industry “expert” leading to speaking opportunities and invitations to join panels, thinks tanks and events. Online PR content can be shared across your social media networks and of course it’s great for enhancing the SEO of your website.

How can an Online PR Agency like Ingenious Brandcare help my business?

Based on your business objectives we’ll create a bespoke, fixed-price Online PR package. This will give you access to a range of online PR services delivered by our in-house team of SEO, copywriting, and social media experts. They will develop, publish, manage and monitor your Online PR campaigns leaving you free to focus on your own areas of expertise.

Master Your Online Profile

If you have something newsworthy to say but don’t know how to get it out there, Ingenious Brandcare’s online PR services are the ideal solution for maximum media exposure.

Through expert digital PR management, your brand can reach new heights; expanding your audience base and building trust through earned media features.

Digital Twist

Watch your content grow into an amazing marketing campaign, as our expert marketers collaborate with key influencers to promote your business further than you ever thought possible.

By monitoring news feeds and actively seeking out potential media opportunities, we’re able to gain your business a wealth of valuable exposure within your target market.

We’ll help build, design and write your statements, whilst also publishing and promoting your content across various channels so it’s seen by those who matter most. We’ll use both owned and earned media tactics to secure coverage for your brand.

Engage Key Influencers

PR isn’t simply about releasing fresh news; truly successful PR involves in-depth online brand management and building thorough audience personas whilst establishing and strengthening relationships with key industry influencers and valuable media sources. You’ll gain invaluable insight into your audience by discovering who they are, what sites they visit and what content they want to see. Then we’ll serve up exactly what they want.

If you want to know what to give your customers, it’s time to give us a call.

What does good Online PR look like?

  • Defined Online PR strategy

  • Content calendar

  • Guest blogs

  • Photos

  • Events and newsworthy items

  • Video content

  • Infographics

  • Strategic and technical

  • Interviews

  • Vlogs

  • Award entries