So what exactly is Online PR?
Online PR is an incredibly cost-effective way to market your business and brand to a wide audience. It’s really similar to traditional PR but rather than telling your story in newspapers and magazines it’s done through the medium of online channels. PR is about influencing people and gaining their trust rather than selling them a particular service or product. Essentially it’s the art of story-telling online using quality content. Online PR can be achieved through blogs, SEO (Search Engine Optimisation), Social Media and relevant websites connected to your line of business. It can be used to promote everything from new products and services to events and newsworthy stories. Managed well it can also help with reputation management for those “bad news” days.
The Online PR process
Your company’s Online PR strategy will depend very much on what your business does, your overall digital marketing goals, the story you want to tell and the people you want to hear it. As a digital PR agency, Ingenious Brandcare will work with you to build an Online PR strategy based on your business objectives and overall marketing strategy. We’ll produce relevant and engaging content which will be shared with bloggers, websites, columnists, influential social media accounts, directories and trade lists. If required, we can also put together entries for local and national awards. We constantly monitor everything we do enabling you to check the success of your online media campaign monthly.